I have bought this brand since my kids were tiny because all of Shedo Lanes clothes are super soft and keeps the sun from hurting our skin. The kids actually kept asking me to find their sizes and buy them more shirts. Kids are pretty picky, and my kids will wear these shirts (and the pants) before anything else. The other thing we love about it is that they have three button collared shirts that are JUST AS SOFT!!!! Wow! Shedo Lane has done an amazing job with knowing what the consumer wants. I have eczema and I cannot be outside in the sun without long sleeves, but with these shirts (which fit amazingly well) have helped me when I want to go running outside or just take a walk with my kids during the summer time. I usually get hot in other shirts, but not with Shedo Lane clothes. The clothes keep us all cool -- it's unbelievable....but it's true. We are grateful for this brand.